FAKE IT TILL YOU BAKE IT by Jamie Wesley 

From the publisher:

A reality star and a cupcake-baking football player pretend to be a couple in order to save his bakery in this sweet and sexy romance from Jamie Wesley, Fake It Till You Bake It.

Jada Townsend-Matthews is the most reviled woman in America after turning down a proposal on a reality dating show. When she comes home to lick her wounds, Jada finds herself working at San Diego’s newest cupcake bakery, Sugar Blitz, alongside the uptight owner and professional football player Donovan Dell.

When a reporter mistakenly believes Jada and Donovan are an item, they realize they can use the misunderstanding to their advantage to help the struggling bakery and rehabilitate Jada’s image. Faking a relationship should be simple, but sometimes love is the most unexpected ingredient.

Fake it Till You Bake It is a sweet confection of a novel, the perfect story to curl up with and enjoy with a cupcake on the side.

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Jada was on a Bachelor-type reality show, but when she won and got the proposal, she said no. When pressed, she said she had met someone right before she started on the show, and wanted to pursue that relationship. She becomes the most reviled woman in the social media sphere for turning down the sweet, handsome Dr. John. She goes home to regroup and hide out, for the most part. Her parents have had it with her. They are both scientists, as is her sister, and none of them understand why she didn’t pursue a loftier goal. But her grandmother, who inherited an NFL team from her husband, does understand and always her back.

Jada’s friend drags her out of the house to go to a newish cupcake store. Jada makes a few snarky remarks in earshot of one of the owners, who happens to be a football player on her grandmother’s team. He takes great offense, and she won’t give him an inch despite the delicious cupcake she’s trying.

Jada’s parents are cutting her off, financially, so she goes to see her grandmother, hoping to convince her to let her have her trust fun a few months early. But her grandmother has another idea; one of her star football players, Donovan, is in her office, too. Donovan agrees to hire Jada, but when he finds out she is his nitpicky customer, he is torn. His new contract is under negotiation and he doesn’t want to rock the boat, so he agrees to hire Jada.

She is a shit baker, and she is the first one to admit that, especially after she almost burns down the bakery. But Donovan is so patient and kind with her that she can’t help but want to try and please him. The more time they spend together, the more they realize they are developing feelings for one another.

Jada can’t bake, but she is social media savvy for sure. When some of her “fans”, i.e. women who hate her for turning down the bachelor, show up at the cupcake shop, she impulsively kisses Donovan, claiming he is the man she was hoping to connect with. She talks him into fake dating her, and it goes really well. Social media goes wild and people start pouring into the struggling bakeshop. When Jada suggests holding evening events, like a neighborhood book club, in the bakery after hours, Donovan reluctantly agrees. Business is booming, so who is he to argue with success.

Between Jada’s events and her social media following, business is booming. These enemies become lovers but this is no easy trip down Lovers Lane, there are enough hurdles to give the football player a real workout. This is a good enemies-to-lovers romance, but even though the male protagonist is an athlete, everything takes place in the off season, so to me, it doesn’t fall into the sports romance category. But it is a terrific story with a lot of laughs, great characters, a bit of heat, and enough drama to keep the pages turning. I’m hoping this is the first book of a series; Donovan has two partners in the bakery that are also his teammates – seems like a natural.

7/2022 Stacy Alesi, AKA the BookBitch

FAKE IT TILL YOU BAKE IT by Jamie Wesley. Griffin (June 21, 2022). ISBN:‎ 978-1250801852. 336p.

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