ART, INC. by Lisa Congdon

September 24, 2014

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I earned my Bachelor’s degree in English, an endeavor which has long been the source of great jokes about the serious lack of employment opportunities (can you spell SUPERSIZED?) Art majors don’t have it much easier. But the thing is, some of the brightest and most creative people are pursuing their passion before reality hits and they have to get a job.

This book helps point the way for artists to find more creative and worthy outlets for their passion than just teaching (not that there’s anything wrong with teaching!) What Congdon has created with this book is more of a business guide for artists, with clearly laid out chapters and lots of good advice.

She speaks from experience. Congdon shares a lot of her art online, and has parlayed that into a money making enterprise. She includes such practical advice as opening a bank account to how to buy a scanner. There are interviews with illustrators, fine artists, and others.

Best of all, Congdon offers lots of good advice like how to use social media to your benefit and how to deal with galleries. She also talks about the illustration jobs she’s had and how she got them, and how you can too. Learn how to price your work, photograph it and market it like a pro. And if your confidence needs a boost, well, she addresses that as well.

Buy this book for the artist in your life and they will thank you.

9/14 Stacy Alesi

ART, INC. by Lisa Congdon. Chronicle Books (August 12, 2014). ISBN 978-1452128269. 184p.